Heidi Chapnick

PROFESSIONAL BIOGRAPHY

Affiliations Awards :

Canturbury Who's Who

Stamford Who's Who

Cambridge Who's Who

Former board of the Womens Success Network

Phi Beta Capa Society

Attributes Success To :

Perseverance, hard work, dedication and passion for ecommerce have been the drivers of this journey!!

Future Career And Business Goals :

Having worked with major retailers over a twenty year period, I was on the team that developed the first profitable model for online shopping and delivery of items same day in this country and am currently doing speaking engagements at national conferences to explore and share best practices as companies move from flat websites to content rich or commerce sites and finally evolving to third generation solutions which allow for a single view of the customer across all channels of engagement. Our company, Channalysis LLC, focuses on collaboration and employs some of the most well known industry experts in their respective fields to ensure best practices, robustness and currentness of solutions while maintaining a strict focus on the customer. Feel free to schedule a “HealthCheck”: two day on site visit which will assist in ensuring internal alignment and give recommendations for solutions that will give you the ROI you need to survive and thrive. Most recently, I was a presenter at the Retail Connections Summit in 2010 and am involved in setting up the United States arm of Cross channel commerce and content integration for an international company based in Europe, set up to do workshops for retailers and e-tailers on commerce and content consumption and integration across channels.

In this economy, having various channels for information, content and commerce is essential in offering customers what they want. There are many options to explore in creating a great ecommerce solution and keeping your competitive edge. With internet sales up by 18% in 2009, some form of web presence and ability to shop is mandated because it is what the customer wants – the total experience.  We can help you manage an existing site or help to create a great and unique model catering to your specific needs while keeping the customer focus.

More About me :

Bio-

Led the team that was First in the United States to…

·         Establish a profitable model for online shopping and delivery of perishable items

·         Partner with external vendors within an established brick and mortar grocer

·         Establish the same day delivery of grocery items ordered online (within four hours)

·         Enterprise consolidation of customer service and call centers; combining the retail and online customer service centers, saving 20% labor/cost annually and providing a single view of the customer across shopping channels

·         Begin work on the integration of grocery and pharmacy (front store and Rx) online

·         Establish a ‘wareroom’ model for fulfillment to create a symbiotic relationship with existing stores

• Pick up at store after ordering online

Am noted for having the quickest time to market and positive ROI with a content or commerce solution

Focus:

Retained by retailers in various verticals, the focus is on peeking under the covers first and understanding the  ‘as is’ situation for the retailer, the internal and external landscapes, followed by prioritization of critical path opportunities and proceeded by roadmaps and deployment of business plans based upon an innovative six step holistic problem solving approach.

Needs Assessment -  Whether you have a robust multi-channel solution or are deciding whether to have a content or commerce driven website, the focus is on needs assessment first, followed by subsequent implementation of innovative solutions to maximize market penetration by analyzing industry trends as well as specific trends within the organization first-.  Expertise on assisting the retailer in understanding how the internal landscape affects and interacts with the external landscape.

URL’s for recent publications:

http://www.articlesbase.com/ecommerce-articles/don039t-get-lost-in-space-part-ii-breaking-down-the-silos-with-needs-assessments-1853328.html

http://www.articlesbase.com/online-business-articles/don039t-get-lost-in-space-part-iii-it-collaboration-and-engagement-modeling-1853343.html

http://www.articlesbase.com/ecommerce-articles/the-six-steps-to-follow-for-cross-channel-commerce-evolution-step-1-executive-engagement-1853289.html

I have been doing speaking engagements, most recently at the Retail Connections Summit in February 2010 and see a full profile on Linked In.

Elected to the Cambridge, Stanford and Canterbury Who’s Who of 2010-2011

You can view some of the websites that I have led creation and deployment of at:

CVS.com (relaunched the website in July of 2007)- increased top line ecommerce sales by 47%

The Food Emporium.com

Peapod.com

Stop & Shop (and all Ahold companies ecommerce and corporate websites)

Waldbaum’s.com

A&P.com

Pathmark.com

Giant Landover